THE  SELL by Fredrik Eklund is an inspiring account of an isolated Swedish guy who takes a dream-chasing journey toward success in a big American city.

Packing your bags, saying goodbye to loved ones and moving {alone} to “the city that never sleeps” (NYC) is a huge endeavor that not only requires careful planning but also a passion for the journey. This is the story of a blue-eyed Stockholmer who firsthand shares with you the pain of being a homesick, lonely stranger in a huge city where nobody cares about you. He also shares with the reader the positive side of successfully following a dream.

If you are thinking about taking the plunge into the unknown world of moving abroad, or maybe you’re already there, than read this book. It will most definitely cheer you up.

Eklund understands because he has walked in these shoes before.

Ironically, the shoes he wore on his first day at JC De Niro Real Estate were shabby, old sneakers. Today his feet stand in the best shoes money can buy.

No matter what stage of life you are in, Fredrik will talk you through it.

He generously admits to his failures, and cleverly uses his success to inspire. You will believe him and understand that hard work pays off—And staying true to yourself, striving to be better every day and giving love to the people around you is a clear-cut road to success—something today’s world can’t afford to be without.

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Watching Fredrik’s book signing in the middle of Stockholm (July 8th 2015) was amazing.

He gave autographs and shook hands with teenagers, old ladies, parents, students, hipsters and corporate suits. I heard people speaking Swedish, Spanish, American and British English, Russian, Arabic, Finnish…

It looks like Fredrik’s recipe of THE SELL “anything to anybody” really does work!

If want to read the book, order it right here.

 

All pictures in this post are taken by Yaroslava Grevtseva